The fit was great but the dress I received had an entirely different neck line and lace,” one disappointed reviewer said.īut Vows magazine founder and publisher Peter Grimes says some quality must be sacrificed to keep the price low. “I was so excited for this dress and was planning to wear it to a wedding. Some buyers complained that the zipper malfunctioned while others griped that the gown they received was not exactly like the one they saw in the photo. While the majority of buyers raved about the gown online, a small percentage of reviewers gave it poor marks. Lining from just the bodice to the knee contributes to the lower price of the dress.
Its Web site suggests minimal marketing costs, and even its manufacturing costs appear lower than normal thanks to tricks of the trade, including making its dress from a stretchy fabric that works on a wide range of body types, experts said. Lalagen is based out of China’s low-cost Fujian province and sells its product directly to consumers online instead of in stores. The Lalagen dress, meanwhile, has received rave reviews - 4.4 out of 5 stars on Amazon by more than 4,800 buyers - for less than the price of a pair of designer jeans.Īpparel executives attribute the Lalagen’s bottom-basement price to its fuss-free business model, which appears to involve little to no expenses aside from its manufacturing costs. And even brides looking for something less formal than a gown can expect to pay between $500 and $600, the bridal trade publication says.
The average US wedding dress costs $1,500, according to Vows magazine. With wedding season around the corner, brides in search of the perfect gown may be wondering how Lalagen - an obscure dressmaker from China - has managed to produce the e-commerce giant’s No. And it’s a warning shot across the bow of apparel retailers everywhere. Move over Vera Wang, here comes Lalagen - the little-known company behind the most coveted wedding dress on Amazon. Shop Mindy Kaling’s Amazon Handmade picks for the best hosting giftsĪmazon worker turned down last-minute shift at Illinois warehouse doomed by tornadoįeds launch probe into deadly Amazon warehouse collapse
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